Who Are We?

A team of financial thinkers, builders, and problem-solvers, on a mission to help businesses like yours to take control of your cash flow

We’re on a Mission to Help Business Owners Take Control of Their Cash Flow

Compass on boat representing clear direction in capital management

Running a business takes guts, grit, and relentless focus. But even the most capable companies can get stuck when cash flow becomes unpredictable, especially when customers pay late, payment terms stretch out, and inventory builds up. 

At CapAid, we understand the challenge of working capital management. It’s not about business owners doing something wrong - it’s about being left with outdated tools, reactive processes, and a lack of cash awareness in procurement, inventory, and sales. 

That’s why we started CapAid. 

We’re here to give small and mid-sized businesses the structure, clarity, and automation they need to manage working capital effectively,, without hiring a team of consultants or revamping their complex ERP systems. Whether you're negotiating with a large buyer or managing thousands of SKUs, you deserve better tools. 

We’re not just helping businesses get paid faster. 
We’re helping them become stronger, smarter, and more in control, so they can grow without cash flow holding them back. 

Because cash flow shouldn’t feel like a gamble. 
At CapAid, we turn working capital into a strategic advantage.

Meet the Team

Business professionals collaborating on strategy with laptops and handwritten notes

It Started with a Frustration and a Belief

Before CapAid was born, it was a repeated conversation. 

As consultants, we sat in meeting rooms with business owners, CFOs, and sales leaders, all asking the same frustrating questions: 

  • “Why are we always chasing payments?” 

  • “Why can’t we deliver on time, even with too much inventory?” 

  • “Why is it so hard and costly, to get funding?” 

  • “Why do we pay suppliers in 30 days, when our customers demand 60?” 

The answer? 
Cash flow leakages. 

Fixing one part of working capital often makes another worse. 
Sales push growth by offering longer terms. Inventory builds up to ensure service. Cash disappears. 

Forecasting cash becomes nearly impossible. Risk increases. Confidence drops. 

But these weren’t mismanaged companies. These were smart, committed teams, doing their best, with inadequate tools and inefficient processes

We were frustrated. Not with the people. But with the system. 

So, we did what entrepreneurs do best: We built what was missing. 

Neon handshake sign symbolizing partnership on a dark background

Why Do We Exist?

CapAid is built on the belief that working capital should be a strategic strength, not an afterthought. That every business deserves: 

  • Clear and fair rules to follow, 

  • Automation that saves time and money. 

  • Real-time support for fact-based decisions 

We don’t just deliver reports and walk away. We’re a partner,  focused on: 

  • Ensuring results, Better cash-flow 

  • Enhancing work efficiency, Automate all repetitive work 

Because when your business thrives, so do we

Our Mission

Rethinking the
Consulting Business

No more spreadsheets, policy confusion, or guesswork. CapAid replaces complexity with clarity. Our system builds, digitalizes, and enforces your credit policy in just two meetings. Simplicity isn’t a feature - it’s the foundation of everything we do.

Elegant Solutions to Complex Challenges

We turn complexity into clarity. Simplicity isn’t just a feature – it’s the core of everything we do. Our solution is built on clear rules and efficient processes, providing your team with decision-supporting tools for daily operations.  No need to waste time on micromanaging every detail – we tailor our approach to fit your needs and goals.

Empowering SMEs to
Take Control of
Their Cash Flow

CapAid is designed to be scalable and accessible, whether your business generates €10M or €1000M in revenue.  We believe every company deserves access to the best tools to manage cash flow and reduce risk. 
Why? Because stable cash flow is the foundation for sustainable growth, without the fear of running out of cash.

Our Values

These are the principles that drive everything we do, from product design to daily conversations with customers.

  • Credit management is already complicated. We’re here to make it clear.
    From your credit policy to your dashboards, we design everything to be intuitive, actionable, and human — no jargon, no confusion.

  • We don’t chase vanity metrics. We care about impact.
    We treat every customer like a long-term partner, because our success is tied to yours. When you win, we win.

    Everything we build, every decision we make, starts with one question: Will this make life easier for the business owner?
    We don’t build features for hype, we build solutions that solve real pain points for real people. Your needs lead. We follow.

  • Gut feelings are good, but data is better. We make sure your credit and cash flow decisions are backed by real-time insights, not guesswork.

Where Are We?

 

CapAid is proudly based in Finland, Europe - a hub of innovation, transparency, and design thinking. But our work, mission, and mindset reach far beyond borders.

We operate with a hybrid, international team that supports companies across Finland, the Nordics, and throughout Europe. Whether you’re managing receivables in Oslo, negotiating payment terms in Helsinki, or leading a finance team in Vienna, we’re here to support you.

What connects us to our customers isn’t just technology. It’s the belief that every SME deserves better tools, faster payments, and stronger cash flow.

And we’ll travel, connect, or log in wherever we need to be to make that happen.

Where Are We Heading?

Black crescent moon with the word 'POP' inside a circle on a white background.
White curved downward arrow on a black background

Pricing to Optimize Profits

Purple crescent shape surrounding the letters "POS"
Curved downward pointing arrow in white on a black background.

Purchasing to Optimize Supply Chain

Orange crescent surrounding white circle with "COP" letters inside
Curved downward arrow, white, on a black background.

Cashflow Operations Platform

Automated Credit Evaluation
& Receivables Management

Today:

Green crescent shape with "ACE" text
White curved arrow pointing downward on a black background.

All Connected. All Built for SMEs.

While ACE is just the beginning, our mission is far bigger. We’re building a full suite of solutions that help SMEs take control of pricing, purchasing, and forecasting, not just credit.

In the months ahead, we’ll be launching new tools like POP (Pricing to Optimize Profits), POS (Purchasing to Optimize Supply Chain), and COP (Cashflow Operations Platform), each one designed with the same philosophy behind ACE: practical automation, driven by real business needs.

We’re not building for the sake of building. We’re building what’s missing, and we’re building it for you.